Formly

Formly is a modern form-building platform that fundamentally reimagines how teams create, publish, and manage online forms. Instead of starting from a blank page or wrestling with rigid templates, users can describe the outcome they want in natural language through popular AI agents like Claude, ChatGPT, Cursor, Codex, or OpenClaw. Formly then transforms that description into a fully structured form with appropriate questions, field types, and page flows. The core value proposition is simple: you do not need a form, you need answers. Formly helps teams collect qualified leads, screen applicants, gather honest feedback, and manage event signups with minimal friction. After the AI generates the initial draft, every form opens in a full visual editor where users can fine-tune every detail. The editor supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, custom branding, and embedded forms. Formly also provides robust analytics, submission management, webhooks, email notifications, and GDPR-conscious hosting in Europe. The platform is designed for product teams, HR departments, marketing professionals, event organizers, and developers who want to create polished, high-converting forms without technical overhead. A one-time connection to an AI agent enables an ongoing workflow: ask for a form, publish it in seconds, and receive answers and summaries back in chat. Formly offers unlimited forms and submissions with a simple, cancel-anytime pricing model. The platform also includes a REST API and MCP support for developers who need to integrate form responses into their existing tools and workflows.

AI-Powered Form Generation

Formly eliminates the blank-page problem by allowing users to describe their desired outcome in natural language through AI agents. Whether you need to screen 200 job applicants, collect beta feedback, or build a registration form, simply tell your agent what you want. Formly turns that goal into appropriate questions, field types, and a logical page flow that people actually complete. The AI handles the heavy lifting of structuring the form, while you retain full control to review, edit, and publish. This feature dramatically reduces the time from idea to live form, often from hours to seconds.

Visual Form Editor with Drag-and-Drop

Every form generated by AI opens in a full visual editor, not a locked template. Users can change anything or go far beyond what the agent originally built. The editor provides real-time preview, drag-and-drop blocks, multi-page flow management, and complete control over branding. You can add, remove, or reorder any element on the page. The editor supports a wide range of input types including text fields, dropdowns, matrices, phone numbers, email addresses, file uploads, signatures, and ratings. This flexibility ensures that every form can be tailored precisely to the use case.

Conditional Logic and Answer Piping

Formly enables personalized form experiences through advanced conditional logic and answer piping. You can show or hide questions based on previous answers, create branching paths through the form, and pipe previously collected answers into later questions. For example, you can greet respondents by their first name, pre-fill email addresses, and dynamically adjust the form flow based on selections. This makes every response feel relevant and personalized from the first question to the last, significantly improving completion rates and data quality.

Analytics and Submission Management

Formly provides comprehensive analytics and submission management capabilities directly within the platform. Users can track total responses, completion rates, and aggregate data insights. The platform supports webhooks that push every submission to any service that accepts them the moment they arrive, eliminating the need for manual data transfer. Email notifications keep teams informed of new submissions. Additionally, users can ask their connected AI agent to summarize responses, identify trends, and provide actionable insights. This turns raw form data into immediately useful business intelligence.

Customer Feedback and Market Research

Product teams can use Formly to create sophisticated feedback surveys that capture both quantitative ratings and qualitative insights. The AI generation feature allows teams to describe their research goals in natural language, such as "Create a feedback survey for our beta users," and receive a professionally structured form. Conditional logic ensures respondents only see relevant follow-up questions based on their initial answers. Analytics provide instant visibility into response volumes, average ratings, and common themes. The ability to ask the AI agent for a summary of responses means teams can act on feedback within minutes rather than days.

Job Application and Candidate Screening

HR departments and hiring managers can build comprehensive job application forms that include resume uploads, cover letters, skills assessments, and signature fields. Multi-page flows break long applications into manageable sections, improving completion rates. Answer piping allows personalized greetings and follow-up questions based on applicant responses. Webhooks can send new applications directly to applicant tracking systems or CRM platforms. The AI agent can summarize applicant pools, highlight top candidates, and identify common qualifications, streamlining the screening process significantly.

Event Registration and Signups

Event organizers can create registration forms that capture attendee details, session preferences, dietary requirements, and payment information. Conditional logic ensures attendees only see questions relevant to their selected sessions or ticket types. File upload fields allow for presentation submissions or headshot uploads. Custom branding ensures the form matches the event's visual identity. Embedded forms can be placed directly on event websites or landing pages. Analytics provide real-time visibility into registration numbers and demographic breakdowns, helping organizers make data-driven decisions about capacity and resources.

Lead Generation and Marketing Qualification

Marketing teams can build high-converting lead capture forms that qualify prospects in real time. The AI generation feature can create forms optimized for specific campaign goals, such as ebook downloads, webinar registrations, or demo requests. Conditional logic routes leads to different follow-up sequences based on their answers. Webhooks push qualified leads directly into CRM systems, email marketing platforms, or sales tools. Analytics show conversion rates, drop-off points, and lead quality metrics. The ability to embed forms on any website or behind short links ensures maximum visibility and accessibility.

How does Formly work with AI agents like Claude or ChatGPT?

Formly requires a one-time setup where you connect the platform to your preferred AI agent. This process takes about two minutes. Once connected, you can simply describe the form you need in natural language. For example, you can say "Create a feedback survey for our beta users and publish it" or "Build a job application form with a resume upload." The AI agent generates the form structure, questions, and field types based on your description. You then review and fine-tune the form in the visual editor before publishing. You can also ask the agent to show you responses or provide summaries of collected data.

Is my data secure and compliant with privacy regulations?

Yes, Formly takes data privacy seriously. The platform hosts all data in Europe and is GDPR compliant. Formly does not use cookies or track your form responses. Your data stays yours and is not used for any other purpose. The platform is designed to meet the requirements of organizations that need to handle sensitive information, such as job applications, customer feedback, or lead data. You can also configure webhooks to send data directly to your own systems, ensuring you maintain full control over your information.

What types of form fields and blocks does Formly support?

Formly supports a comprehensive range of input types to handle virtually any use case. These include text inputs, text areas, email fields, phone number fields, dropdown menus, multiple choice options, checkboxes, rating scales, matrix questions, file uploads, signature pads, date pickers, and more. The platform also supports advanced features like conditional logic, answer piping, multi-page flows, and custom branding. You can add, remove, or reorder any block in the visual editor with simple drag-and-drop actions.

Can I integrate Formly with my existing tools and workflows?

Yes, Formly offers several integration options. It supports webhooks that push every submission to any service that accepts webhooks the moment it arrives, with no middleman or polling required. Formly also provides a REST API and MCP support, allowing developers to pull responses programmatically or let their AI agent fetch and summarize data. Upcoming integrations include Notion, Zapier, and Make for connecting to thousands of additional apps without code. This ensures that form responses go directly where you need them, whether that is a CRM, database, email marketing tool, or custom application.

Formly offers a simple, transparent pricing model. The platform provides unlimited forms and submissions with the ability to cancel anytime. There is a single plan that includes all features: AI-powered form generation, the full visual editor, all field types and blocks, conditional logic, answer piping, multi-page flows, custom branding, embedded forms, analytics, submission management, webhooks, email notifications, and GDPR-compliant hosting. Users can start collecting answers immediately without worrying about usage caps or hidden fees. The pricing is designed to be accessible for individuals, small teams, and growing organizations alike.