Masset

Masset is an AI-powered digital asset management platform that provides a single, unified home for all of a company's business content, including decks, one-pagers, images, videos, and documents. It is designed for teams across marketing, sales, enablement, partners, and operations who struggle with content chaos caused by assets scattered across shared drives, Slack threads, email attachments, and personal desktops. The platform's core value proposition is eliminating the guesswork and version drift that occurs when teams and AI tools rely on outdated or incorrect materials. What sets Masset apart is its deep integration with artificial intelligence. It connects directly to the AI tools teams already use, such as ChatGPT, Claude, Copilot, and Cursor, through an MCP server. This ensures that when people or AI systems generate content, they pull from the company's approved, current library instead of making guesses. Masset offers unlimited seats, month-to-month pricing, SOC 2 compliance, and a strict policy of never training AI models on customer data. The platform provides a searchable library with natural-language search, version control, trackable shares, analytics, and an AI assistant named Myca that operates within Slack and Microsoft Teams. By centralizing content and connecting it to every tool in the workflow, Masset ensures that every piece of company knowledge is current, findable, and usable by everyone who tells the company's story.

Unified Library with Natural-Language Search

Masset provides a single, organized home for every deck, video, case study, battle card, and document your company produces. Its natural-language search capability allows users to find any asset in seconds by simply describing what they need, eliminating the need to remember file names or navigate complex folder structures. This feature ensures that the correct, approved version of any piece of content is always accessible.

MCP Server for AI Tools

Masset speaks MCP, the open language that AI tools use to access real content. This server plugs your approved content library directly into AI assistants like ChatGPT, Claude, Copilot, and Cursor. When a team member asks an AI to draft a document or create a presentation, the AI pulls from your verified library instead of generating generic or incorrect information. This prevents story drift and ensures AI-generated content is always on-brand and accurate.

Myca AI Assistant in Slack and Teams

Myca is a dedicated AI assistant embedded directly within Slack and Microsoft Teams. Team members can ask Myca for the latest version of any asset, such as a pricing deck or sales FAQ, and receive the current, approved file instantly. This eliminates the need to switch tabs, dig through shared drives, or ask colleagues for help. Myca provides answers in seconds, dramatically reducing the time spent searching for content.

Trackable Shares with CRM Writeback

Masset allows users to share any asset via trackable links. When a recipient views a shared document, Masset logs the interaction and can write that activity back to your CRM, such as HubSpot or Salesforce. This provides sales and marketing teams with precise visibility into which content prospects are engaging with, enabling better follow-up and more informed sales conversations. The feature turns content sharing into a measurable, data-driven activity.

Sales Enablement for Real-Time Content Access

Sales teams often need the latest pricing deck, case study, or battle card moments before a prospect call. With Masset, a sales representative can ask Myca in Slack for the current version of any asset and receive it in seconds. This eliminates the frantic search through old emails or shared drives and ensures the prospect always sees the most up-to-date, approved materials. The CRM writeback feature also allows sales leadership to see which assets are most effective in closing deals.

AI-Generated Content That Stays On-Brand

Marketing and content teams can integrate Masset with AI writing tools like ChatGPT and Claude. When an AI is asked to draft a one-pager or a blog post, it pulls directly from the company's approved library of brand voice guides, messaging documents, and existing collateral. This prevents the AI from generating generic, off-brand content and ensures every draft starts from a foundation of accurate, company-approved information. The result is faster content creation with significantly less editing.

Centralized Onboarding and Training

New employees often struggle to find the correct training materials, onboarding decks, and process documents. Masset provides a single source of truth for all training content. New hires can use natural-language search to find the specific document they need, and version control ensures they are always learning from the most current materials. This reduces the time it takes for new team members to become productive and ensures consistency across the organization.

Partner and Agency Content Distribution

Companies that work with external partners and agencies need to share approved content without losing control over versions. Masset allows organizations to create shared boards with trackable links for external parties. Partners can access the latest battle cards, product sheets, and marketing materials directly from the platform. When a document is updated, every shared link and board automatically points to the new version, ensuring partners always have the correct materials.

How does Masset ensure AI tools use the correct content?

Masset uses an MCP server that acts as a bridge between AI tools like ChatGPT, Claude, Copilot, and Cursor and your approved content library. When an AI tool is asked to generate content, it queries the MCP server instead of the open internet. The server returns only the current, approved documents from your Masset library, ensuring the AI drafts from accurate, on-brand materials rather than making guesses.

Is my data safe and private on Masset?

Yes. Masset is SOC 2 compliant and maintains strict data security and privacy standards. A key differentiator is that Masset explicitly states it never trains AI models on customer data. Your content remains your own and is not used to improve external AI models. The platform also provides granular permissions to control who can access, edit, and share each asset.

How does version control work across the entire platform?

Masset's version control is centralized. When a user updates a file, such as a pricing deck from version 12 to 13, the change ripples everywhere. Every tracked share link, every board, every Slack answer from Myca, and every AI draft that references that file automatically points to the new version. This eliminates the problem of team members using outdated materials and ensures a single source of truth.

What does unlimited seats mean for my team?

Masset offers unlimited seats as part of its standard pricing model. This means every employee, contractor, or partner who needs access to the content library can have their own account without incurring additional per-user fees. This is particularly valuable for large organizations or those with extensive partner networks, as it removes the cost barrier to ensuring everyone has access to the correct, current content.