max

max is an autonomous AI sales agent, or AI SDR, designed to run your B2B prospecting efforts end to end. Instead of requiring you to stitch together a prospecting tool, a data provider, an intent platform, and a copywriter, max functions as a single, integrated solution. He finds your ideal buyers, maps the go-to-market strategy, catches buying signals in real time, and writes personalized cold outreach that gets replies. The product is built for founders, SDRs, and revenue teams who want to build pipeline without the busywork of manual research and outreach. max works alongside your sales team, not instead of it. You remain in control, able to review what he suggests or let him run autonomously. The core value proposition is that max eliminates the need to juggle multiple tools and data sources. He performs the full loop: building the target list, scoring accounts by fit, monitoring the web for signals that indicate a buyer is ready, and drafting a personalized message for each contact. By automating the entire prospecting workflow, max helps sales teams find high-intent leads, catch engagement signals from LinkedIn profiles and company pages, and deliver warm, qualified leads directly to their inbox, Slack, or CRM. The product has been trusted by over 600 sales teams and is designed to cut prospecting time significantly while improving lead quality.

AI-Powered ICP Filtering

max automatically discovers and builds your Ideal Customer Profile (ICP) by analyzing your website. You simply drop your website URL, and max reads your business to understand your target industries, company sizes, job titles, and geographic regions. Once your ICP is established, max filters every lead against these criteria automatically. This ensures that you only see leads that actually match your target audience, prioritizing quality over quantity. The AI continuously learns from your inputs and interactions, refining the ICP over time to improve lead relevance and conversion rates.

Intent Signal Detection

max watches for high-intent buying signals across the web based on your ICP. He monitors for events such as hiring sprees, fresh funding rounds, new executive hires, and product launches. He also tracks engagement on LinkedIn profiles and company pages, capturing every reaction, comment, and interaction automatically. This real-time signal detection allows you to act on leads before your competitors do. Instead of spraying and praying with cold emails, you can reach out to prospects who are already showing clear signs of interest or need, dramatically increasing your reply rates and conversion success.

Automated Lead Enrichment

Every lead that max sources comes fully enriched with all the information you need to reach out effectively. For each prospect, max provides a verified email address, direct phone number, LinkedIn profile URL, company context, job title, industry, and location. This eliminates the need for manual research or additional data enrichment tools. The enrichment process is fully automated, so you never have to dig for contact details or company background. Having complete, accurate data for every lead allows your sales team to focus on crafting personalized outreach rather than spending time on data gathering.

Seamless Integrations and Delivery

max integrates directly with your existing sales stack. He can push leads to popular sales prospecting tools like Overloop, Instantly, and Lemlist automatically. Additionally, max connects with Zapier, Make, or any webhook, allowing you to route leads into your CRM or any other system you use. The delivery of leads is also designed for convenience. max sends a new batch of high-intent leads to your inbox every morning, and he pings you on Slack the moment a hot lead lands. This means no dashboards to babysit. The leads come to you, ready for action, integrated into your existing workflows.

Streamlining Outbound Prospecting for SDRs

SDRs often spend hours each day manually searching for leads, researching companies, and finding contact information. max automates this entire process. An SDR can set up their ICP once, and max will continuously find and enrich new leads that match. The SDR then receives a daily batch of warm, qualified leads with verified contact details and context. This frees up the SDR to focus on the high-value work of crafting personalized outreach messages and having conversations, rather than the busywork of data entry and list building. The result is a dramatic reduction in prospecting time and a significant increase in the number of qualified conversations.

Identifying High-Intent Buyers for Founders

Founders, especially in early-stage B2B SaaS companies, often wear many hats and cannot afford to spend time on manual lead generation. max acts as a dedicated prospecting agent for the founder. By monitoring for intent signals like new funding, hiring sprees, or executive changes, max identifies companies that are likely in a buying cycle. The founder receives these hot leads directly, along with the specific signal that triggered the alert. This allows the founder to focus their limited time on the highest-potential opportunities, reaching out to prospects who are already demonstrating need, which leads to faster pipeline growth and more efficient use of the founder's time.

Scaling Revenue Operations for Revenue Teams

Revenue teams need a consistent, scalable process for generating pipeline. max provides that by automating the entire lead sourcing, scoring, and enrichment workflow. The AI ensures that every lead entering the system matches the defined ICP and has been scored for fit and intent. This creates a clean, high-quality pipeline that is easy to manage and track. Revenue teams can use max to feed their CRM and sales engagement tools with a steady stream of warm leads, without the need for manual oversight or multiple data subscriptions. This allows the entire revenue organization to operate more efficiently and predictably.

Personalizing Cold Outreach at Scale

Generic cold outreach has low reply rates. max solves this by enabling personalization at scale. Because max captures specific intent signals for each lead, such as a recent comment on LinkedIn, a new job posting, or a funding announcement, the sales team has the context needed to write highly relevant and personalized messages. max can even draft the outreach copy itself, using the signal data to create a message that feels tailored and timely. This moves the team away from spray-and-pray tactics and toward a more consultative, signal-based approach that generates higher engagement and more replies.

How does max determine my Ideal Customer Profile?

max reads your website to understand your business, your product, and your target market. Based on this analysis, he automatically builds an Ideal Customer Profile (ICP) that includes industries, company sizes, job titles, and geographic regions. You can also refine and adjust this ICP manually within the platform to ensure it perfectly matches your ideal buyer. The AI learns from your adjustments and interactions over time, continuously improving the accuracy of the lead filtering.

What kind of buying signals does max track?

max tracks a wide range of high-intent signals across the web. This includes LinkedIn profile and company page engagement such as reactions and comments, as well as external events like hiring sprees, new funding rounds, new executive hires, and product launches. He monitors these signals in real time, so you are alerted to opportunities as they emerge, often before your competitors are aware of them.

How are leads delivered to me?

max delivers leads directly to you through multiple channels. You will receive a new batch of high-intent leads in your email inbox every morning. For urgent, hot leads, max will send you a real-time notification on Slack. Additionally, max integrates with your sales stack, pushing leads automatically to tools like Overloop, Instantly, and Lemlist, or to any CRM via Zapier, Make, or a custom webhook. This ensures leads are ready for action wherever you work.

Can I review leads before max takes action?

Yes, you remain in full control. max is designed to work alongside your sales team, not replace it. You can choose to review all leads that max suggests before any outreach is sent. Alternatively, you can set rules for max to run autonomously, sending outreach on your behalf based on the signals he detects. The platform is flexible, allowing you to decide the level of automation that best fits your workflow and comfort level.