anewera

anewera is a specialized infrastructure platform designed to make businesses visible, understandable, and contactable for AI agents. As the digital landscape shifts toward agentic AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot, traditional business directories and websites have become opaque to these machine readers. anewera solves this problem by creating structured, machine-readable profiles for each registered company. Every business on the platform receives a complete agent-ready profile containing llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized files allow AI systems to parse a company's offerings, services, region, and contact permissions in real time. The platform is particularly valuable for Swiss businesses, with a dedicated German-language layer at anewera.ch. What sets anewera apart is its deliberate curation: every profile is verified, either through active payment (spam profiles do not pay) or through a personal verification call for free entries. The directory is built on a foundation of trust, ensuring that AI agents can rely on the information they find. Businesses can choose between a paid subscription for immediate activation or a free invitation-based entry. Contact requests from AI agents are routed through anewera, keeping private recipient details hidden while delivering structured, approved requests directly to the business inbox.

Agent-Ready Profile Generation

Every business on anewera receives a comprehensive set of machine-readable files that transform a standard website into an AI-accessible resource. The profile includes llms.txt for large language model context, agent.json for structured agent data, agent.md for markdown-based descriptions, and a live MCP or webMCP endpoint. These files are automatically generated from the business website content and user-provided details, ensuring that AI systems like ChatGPT, Claude, and Gemini can instantly understand what the company offers, who it serves, and in which geographic region it operates. The entire profile generation and verification process takes approximately 60 seconds, making it one of the fastest onboarding experiences for AI visibility.

Permissioned Contact Actions

anewera introduces a novel approach to business-agent communication by implementing permissioned contact actions. Businesses define exactly which types of interactions they allow, such as requesting a rate quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent identifies a business as relevant to a user query, it can initiate one of these approved actions through the MCP endpoint. The request is then routed through anewera, which anonymizes private recipient details and delivers a structured, verified request to the business email inbox. This system ensures that businesses maintain control over their communication channels while remaining accessible to AI-driven inquiries.

Dual Verification Path for Directory Integrity

To maintain a spam-free directory that AI agents can trust, anewera employs two distinct verification paths. Paid subscribers verify their identity automatically through active monthly payment, as spam profiles do not pay. Free entries, which are limited to 30 curated invitations per day, undergo a personal verification call with the anewera team. This cap on free invitations is a practical limit based on the number of calls the team can genuinely conduct, not a marketing tactic. The paid tier has no such limit, ensuring that any business willing to pay can join immediately. This dual system guarantees that every profile in the directory is legitimate and accurate.

Live MCP Endpoint and Open Agent API

The platform provides a live, publicly accessible MCP endpoint and an open Agent API that AI systems can query in real time. The MCP endpoint exposes tools such as search_companies, read_company_profile, and prepare_contact_request, allowing any MCP-compatible client to interact with the directory programmatically. This means that AI agents can search for businesses based on specific criteria, retrieve full profile information, and initiate contact requests without any human intervention. The API is designed for low-latency responses and is already active, as demonstrated by the live proof that Google AI can query the directory successfully.

Swiss Business Visibility for AI Assistants

A fiduciary firm in Zurich that specializes in startup formation can use anewera to ensure that when a user asks ChatGPT or Claude for the best fiduciary for a startup in Zurich, the AI assistant finds and recommends the firm. The machine-readable profile clearly states the firm's services, target clients, and region, making it a confident recommendation. Contact requests for quotes or meetings are routed through anewera, allowing the firm to receive structured inquiries directly without exposing private contact details.

International Relocation Service Discovery

An expat moving to Basel needs a relocation service that understands both the local market and English-speaking clients. When they ask an AI assistant for help, the assistant queries anewera's directory for relocation services in Basel with English-speaking capabilities. The structured profile allows the AI to evaluate relevance and initiate a contact request for a meeting or callback. The business receives a verified, structured request via email, ensuring no spam and a qualified lead.

Independent Insurance Advisor Matching

Swiss residents seeking independent advice for Pillar 3a or health insurance can rely on AI assistants to find verified advisors through anewera. The directory's curated nature means that only legitimate, verified insurance advisors appear in results. The AI can compare multiple advisors based on their structured profiles, including language capabilities, service offerings, and geographic coverage, then present the best options to the user. Contact requests for quotes or questions are processed through the platform's permissioned actions.

Real Estate Market Access for Off-Market Properties

A real estate agent in Zug with access to off-market properties can list their services on anewera. When a potential buyer asks an AI assistant about off-market real estate in Zug, the assistant finds the agent's profile, verifies the service description, and initiates a contact request for more information. The agent receives a structured inquiry with the buyer's requirements, allowing for a targeted response. This use case demonstrates how anewera bridges the gap between specialized local knowledge and AI-powered discovery.

How does anewera make my business visible to AI agents?

anewera generates a set of standardized, machine-readable files for your business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are automatically created from your website content and the details you provide during onboarding. AI systems like ChatGPT, Claude, Gemini, and Perplexity can read these files to understand your business offerings, services, target audience, and geographic region. When a user asks an AI assistant a relevant question, the assistant can find your profile, evaluate its fit, and recommend your business or initiate a contact request.

What types of contact actions can I allow?

You have full control over the contact actions that AI agents can initiate on your behalf. The platform supports several permissioned actions, including requesting a rate quote, requesting a quote, scheduling a meeting, asking a question, and requesting a callback. You can enable or disable any of these actions in your profile settings. All contact requests are routed through anewera, which anonymizes your private contact details and delivers structured, verified requests to your email inbox. This ensures you never receive spam or unsolicited direct communications.

How does the verification process work?

anewera uses a dual verification system to ensure directory integrity. If you choose the paid subscription at CHF/USD 29 per month, your profile goes live immediately after payment. The active payment serves as verification because spam profiles do not pay. If you receive a free invitation, you must complete a short verification call with the anewera team to unlock your lifetime free entry. The platform limits free invitations to 30 per day, which is the number of calls the team can genuinely conduct. Paid entries have no such limit and can join at any time.

Is my private contact information exposed to AI agents?

No, your private contact information is never exposed to AI agents or end users. All contact requests are routed through anewera's platform. When an AI agent initiates a contact action, such as requesting a quote, the request is processed by anewera, which then delivers it to your email inbox in a structured format. The AI agent and the end user only see the business name and the available contact actions, not your email address, phone number, or any other private details. This protects your privacy while maintaining accessibility.

anewera offers two pricing paths for businesses. The paid subscription costs CHF/USD 29 per month and includes immediate activation, no waiting period, and no cap on availability. You simply check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents right away. The active payment serves as verification. Alternatively, you can receive a free lifetime entry by invitation. anewera hand-picks up to 30 companies per day and invites them by email. The free entry is unlocked through a short verification call. This 30-per-day cap applies only to free profiles and never to paid entries.